Advertising and the culture of online play through the eyes of Spanish and Brazilian children

Abstract

The Internet, via online games, has provided children with new ways to build and participate in theirplayful culture. However, in addition to being a new space where children have the opportunity to experience new emotions, it is also a place for companies and brands to stream their commercial content. Thus, this work aims to know and understand the speech of Spanish and Brazilian children about advertising on gaming sites. For this, discourse analysis was used as a methodology for analysis of the discursive material gathered from interviews with boys and girls. The study of children's contexts of different countries has helped to understand the object of study in a broader perspective.