From the Wall to the Palm of Your Hand: Brazilian TV Everywhere in Times of Pandemic

Authors

DOI:

https://doi.org/10.58050/comunicando.v9i1.26

Keywords:

Television Media, TV Everywhere, Television Expansion, Inherence and Adherence, Coronavírus Pandemic

Abstract

The present investigation proposes to reflect on the resignification strategies used by the Brazilian television during the Coronavirus pandemic and the reverberations that this new construction of meanings brings to the production and consumption of texts-programs. To do so, at first, it recovers the diachronic evolution of television in Brazil, through nine phases, and reflects on a series of strategic movements of expansion and interiorization of TV everywhere, accelerated by the Coronavirus pandemic.

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Published

2020-12-29

How to Cite

Souza, G., & Andres, F. . (2020). From the Wall to the Palm of Your Hand: Brazilian TV Everywhere in Times of Pandemic. Revista Comunicando, 9(1), 172–189. https://doi.org/10.58050/comunicando.v9i1.26

Issue

Vol. 9 No. 1 (2020): Communicating in Pandemic Times

Section

Thematic Section

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Copyright (c) 2020 Revista Comunicando - Os novos caminhos da comunicação.

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This work is licensed under a Creative Commons Attribution 4.0 International License.

The authors retain the copyright, but grant Revista Comunicando the right of first publication. The work will be licensed under a Creative Commons License - Attribution 4.0 International.